We heard that Mosery began its journey as a spin-off brand from the design studio BOUD.
That’s right. Mosery was incubated as an independent spin-off from BOUD, a design studio working across brand, product, and spatial design. The brand officially launched in November 2023. Drawing on her experience in brand planning and design for a wide range of dynamic brands—both locally and internationally, Jiyeon Ma now leads mosery as its creative director.
Mosery is a brand that began with the Cross. The story is deeply rooted in my personal moments in life such as times of difficulty, confusion, or loss, where I experienced Jesus in profound ways. These moments are embedded into the visual language of mosery cross.
Designers from BOUD's industrial design team joined this project during the ideation and planning phase. Also, Seongyong Lee, who I’m pleased to be sitting with today for this interview, helped refine the product's details.